The UX Design Process

Often times when clients approach us for web and/or mobile application development projects, we get asked: “what is the difference between UX and UI design?” Part of the product and software development process is to make sure users will love your web or mobile application. This involves not only high-quality code but also User Experience (UX) and User Interface (UI) design. Let’s start with defining what UX & UI is and then we will describe the process of UX & UI design in 6 stages.

The simplest way to defining UX and UI is: UX is the skeleton of your web or mobile application and UI is the skin with all the visual elements such as colour, form, sizing, etc. Of course, it does not stop here. To be a good designer is to be a well-rounded designer; to stay curious. (That’s another post altogether.) A good UX designer will have knowledge in many different areas encompassing different skills such as user research, visual design, information architecture, data analytics, writing, psychology, market research, branding, content strategy, library science – just to name a few! As UX is a fast-paced evolving industry, the skills of a designer will also evolve over time.

Take the iPod for example, what makes the iPod so great? Most people would tell you that it’s easy to use. The keyword here is ‘usability’. When you are designing a product such as the iPod, you need to ask yourself – what problems am I trying to solve for my users? What are the users wants and needs? What are the pain points for the user? What are they feeling when they use the product? What do they want to feel instead? What are key motivators for using the product? What types of users do I have? All these questions are part of a crucial step in the primary UX research process. Essentially we want to create and find a solution that aligns the users’ needs with your business goals.

UX involves user research which may include gathering and analyzing data, user interviews, user testing, user journey mapping, user flows, creating personas, wireframes, and prototyping.

It is important to note that the UX process involves different stages and steps but also takes on a trial and error approach. As we discuss the process you will see that the UX design process involves the designer or team to step back into different phases of the process where reiterations and revisions occur. This is the heart of UX design.

UI design is the step that follows once you have your UX mapping laid out. When you have a great user experience, you want an interface that will guide users through your application with ease. Great UI design can help your product shine and be memorable. A bad UI will create confusion or be distracting while your users are trying to complete a task.

Evenset works closely with clients throughout the product development process so that they are informed every step of the way regarding not only the UX/UI but also the technologies used (IoT, Machine Learning, Data Analytics), market research, design implementation, scalable code, frameworks, and etc.

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